Advertising Tips for Footwear Retailers



Large Companies dominate the shoe manufacturing business with brands that are recognised mainly geared towards sporting footwear and of course, women's shoes such as women's high heels. Nonetheless, these companies focus their national efforts on wholesale and design of footwear when completing most production efforts abroad. To penetrate the market as a small business operator, you will have to be innovative on your layout decisions and invent a good set of marketing approaches to attain a competitive edge to get customers to buy shoes online. Depending upon your marketing budget, there are numerous techniques you can use to advertise your goods and a lot of them are relatively cheap but very powerful.

Develop an Internet presence and conduct polls


Establish a well-designed site to display the various types of men's and women's shoes that your company produces. Include a functional e-commerce shop, complete with a shopping cart, which requires various payment methods. Prospective customers have the flexibility to browse your website in their own time, privacy and relaxation and ascertain what matches their style and price range. Entice your customers with special deals on cheap shoes online, and answer their often asked questions. Create additional promotional opportunities by encouraging collecting and opinions customer testimonials -- either by follow-up email or on your website, about their shopping experience along with your goods.

Hold a fashion series


Hosting a Fashion series will create awareness on your shoe line. Hold your display at a time and place convenient to your potential clients, by way of instance, on your assumptions, a hotel ballroom or community hall. Consider focusing your theme on women's shoes because, normally, households spend more on shoes designed for girls aged 16 and more than any other attire product. Seek the involvement of people who are integral to a marketing strategy, for example local models, fashionistas and journalists to get the word out following the series. If the event is effective, it is possible to elect to maintain normal shows in other markets that are big.

Customer Referral Incentive Program


Put together an incentive program that gives discounts or gifts of your discretion to encourage current customers to refer their colleagues to buy shoes online. You will inform your clients about the referral application once each purchase, although you will prompt inactive clients by bypassing conveying via postal mail or email, taking care not to annoy them. This strategy makes your customer base a sales force. Therefore, make sure you thank them over 24 hours of receiving the referral. Track referrals, particularly those that make rewards. Look at using online monitoring in case your referrals are internet-based. Word of Mouth (WOM) is still one of the most effective marketing tools on the market, capitalise on it!

Get on Social Media


Leverage your presence on social networks to allow yourself access to a cheap, direct marketing strategy to promote your shoe online and reach a possibly diverse customer base. Your social networking site is a more relaxed environment, and people are more inclined to get in touch with your goods at a personal level instead of perceive your business as only advertising items available. Provide information that your readers will find valuable and interesting by integrating text-based content with videos and graphics related to your products, such as an article on the best way to make women's pumps feel comfortable or the hottest trends of shoes online. This can create quality online connections that read, share and talk about your shoes using their specific crowds, forcing repeat business and attracting new clients.

Sponsor Contests


People like winning things and competitions present such opportunities. Go beyond timeless advertising and sponsor competitions to draw focus to merchandise. As a strategy, the idea is to promote your new and put your logo and name prior to the public rather than earn money by means of a hard-sell effort. For example, you may offer to sponsor a local soccer game or sports event for students, and Give cash and gift cards redeemable for purchasing kids shoes online or a pair of women's wedges as a prize. Set up highly visible poster displays that encourage your products throughout the function.


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