These Hi-Tech Heels Are the Future of Race Day



Wearable Technology is coming to the Melbourne Spring Carnival like never before, using world-first women's shoes developed for the diverse activities a day at the races attracts.

Using a Little help from shoe designer to the stars, Kira Goodey, the Australian Turf Club commissioned The Unpredictaheel after asking racing enthusiasts what features they'd want for women's heels race day shoes when their wildest fantasies could be realised.

The end result are world-first women's pumps that consist of eight attributes that easily accommodate the varied and unexpected chances a day in Melbourne Spring Carnival can bring, from rushing and style, to entertainment and hospitality.

Everything except helping the wearer forecast the winning horse has been built into the women's heels, including RaceAlert heels that vibrate two minutes prior to each race starts, and ViewBoost which increases the height of the wearer to get a better view of the activity. When the day finally comes to an end, click your heels twice just like Dorothy and the tap and go feature will book your ride home.

Literally that will be a saviour in the end of the day!

The Unpredictaheel will soon be set to the test on four Carnival days, Colgate Optic White Stakes Day, TAB Epsom Day, Moët and Chandon Spring Champion Stakes Day and The Everest Race Day, together with E! Australia sponsor Ksenija Lukich launches the women's pumps on 16 September at Colgate Optic White Stakes Day.

Designed and hand made in her London studio, these are some of bespoke shoe manufacturer Kira Goodey's most outrageous creations yet. There's a great deal of different things that you can do in the races so we've attempted to make the shoes suitable for all of the different activities, states Kira.

The Unpredictaheel attributes include:
·         DanceSupport - Padding to Keep wearer comfortable while dance in the marquee
·         StyleSwitch - Switchable Colored and textured panels for different race seems
·         BetGuide - Instructions to the Gaming ring through left/right turn pulsing notifications in each heel
·         ViewBoost - Raises the Height of the wearer to have a better view of this activity
·         TrackProof - Thick heel Letting wearer to walk effortlessly across grass
·         RaceAlert - Vibrating heels That alarm the wearer two minutes before each race begins
·         Kick and Pay - Purchase with a flick of the heels because of a built-in NFC processor
        Tap and go - Click your Heels twice to reserve your trip home


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